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Let's Get Serious

Being part of “the Beehive” means the users of Bumble are part of a network of individuals who are looking to make a connection. Bumble demonstrates different dating behaviour than Tinder, by affording an individual the ability to develop a meaningful relationship rather than just a casual one. Through understanding what the application presents, it is evident as to how women who use Bumble are in it for the long haul, and men take the app more seriously because the women have the power to create an interaction (Siron, 2017).

By acknowledging the ability of the app, the affordance that supports this ability is the 24-hour window Bumble provides in order to further for connection and potentially have it lead to a interaction. The applications afford the user the ability to connect with people they are potentially interested in without looking desperate. This affordance is created through the design of the application interface and providing the feature of a 24-hour time limit to further connect in order to eliminate “ghosting” from the dating world. Ghosting refers to an individual ending a relationship or interaction by stopping all communication (Edmunds, 2016). However, through the design of Bumble this concept will never present itself as the affordance of the application eliminates it. The update made to implement a time limit on the first interaction creates the socio-technical affordance to connect and build a meaningful relationship. Therefore, Bumble encourages all types of interactions by developing relationships and creating the 24-hour time frame provides users with the understanding that if the effort is made to communicate, there is more than just a physical interaction wanted. The application also affords the ability of “mobility, proximity, immediacy, authenticity, and visual dominance” because it is a mobile application, as well as website (Chan, 2017).

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