Exploring new apps can be a confusing and timely process. As the use of apps are highly prevalent in today’s society, it is important to have a clear understanding of their interactions with us and those around us. It is only when we foster a greater understanding toward how these apps work, can we effectively apply them to our needs and wants to better the overall experience. This is exemplified through the process known as “The Walkthrough Method”. Authors Light, Burgess and Duguay (2018) identify this as “the method involves establishing an app’s environment of expected use by identifying and describing its vision, operating model, and modes of governance” (p. 881). Therefore, the following will provide a step-by-step for the effective use of the app Bumble.
The first step, accessing the app with a two-step activation process. Whether the user accesses this app through their personal account with Facebook or their phone number, the various ways allow the user to enter into the app. Once employing the proper measures of activation, it encourages the user to provide further personal information to personalize the account. Identifying these personal precursors will become a determinant of how the user interacts with this application. During this process you can include the basics of gender identification, or the specifics of political standings, smoker/non-smoker, looking for, etc. It is during this process that the user can determine the distance in kilometres of the approximate range it is allowed to find potential matches. While taking into consideration the set age range that is set of those that is selected within this range. Moreover, it brings us to Bumble’s code of ethics, or essentially, their mission statement. This ensures the proper and appropriate use when users engage with the app. Ultimately ending with the very last mission statement, if not the most important, that identifies the significance of the predominantly female led app. Allowing for women to make the first move, ensuring a comfortable space for conversation whether this is through Bumble’s dating, BFF, or Bizz features.
During the user’s interactions with the app, we have the features of swiping left employing the disinterest in the potential suitor presented. As well as the feature of swiping right, identifying the interest of an individual. Moving forward, if both suitors swipe right onto each other, showing mutual interest, it is upon the female to start the conversation. We can begin to identify that there are potential business proposals that lure the user into purchasing in-app features that are promoted to better their experience. This feature includes the extensions of one week up to a lifetime stay using Bumble’s paid features. It is during this process that we also begin to identify business opportunities. These businesses include the integration of Spotify and Instagram as it is believed that connecting this outside application will foster a greater community within the app and therefore finding more personable connections.
While Bumble attempts to lure the user into using their app for the various stages of life, dating, business, or friendship, there is an option to delete and deactivate the app entirely. This process is found within the settings that prompts the user with the question as to why they are choosing to leave the app. After a quick touch of a button it brings the user to a promoted screen asking to type out delete, ensuring you are aware of the process that you are taking. After this step your profile is completely deleted with no account of your history’s activity.
The first step, accessing the app with a two-step activation process. Whether the user accesses this app through their personal account with Facebook or their phone number, the various ways allow the user to enter into the app. Once employing the proper measures of activation, it encourages the user to provide further personal information to personalize the account. Identifying these personal precursors will become a determinant of how the user interacts with this application. During this process you can include the basics of gender identification, or the specifics of political standings, smoker/non-smoker, looking for, etc. It is during this process that the user can determine the distance in kilometres of the approximate range it is allowed to find potential matches. While taking into consideration the set age range that is set of those that is selected within this range. Moreover, it brings us to Bumble’s code of ethics, or essentially, their mission statement. This ensures the proper and appropriate use when users engage with the app. Ultimately ending with the very last mission statement, if not the most important, that identifies the significance of the predominantly female led app. Allowing for women to make the first move, ensuring a comfortable space for conversation whether this is through Bumble’s dating, BFF, or Bizz features.
During the user’s interactions with the app, we have the features of swiping left employing the disinterest in the potential suitor presented. As well as the feature of swiping right, identifying the interest of an individual. Moving forward, if both suitors swipe right onto each other, showing mutual interest, it is upon the female to start the conversation. We can begin to identify that there are potential business proposals that lure the user into purchasing in-app features that are promoted to better their experience. This feature includes the extensions of one week up to a lifetime stay using Bumble’s paid features. It is during this process that we also begin to identify business opportunities. These businesses include the integration of Spotify and Instagram as it is believed that connecting this outside application will foster a greater community within the app and therefore finding more personable connections.
While Bumble attempts to lure the user into using their app for the various stages of life, dating, business, or friendship, there is an option to delete and deactivate the app entirely. This process is found within the settings that prompts the user with the question as to why they are choosing to leave the app. After a quick touch of a button it brings the user to a promoted screen asking to type out delete, ensuring you are aware of the process that you are taking. After this step your profile is completely deleted with no account of your history’s activity.
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