Registering for Bumble reveals a comfortable, self-evident, and appealing page requiring the simple choice of either registering with Facebook or entering your phone number. Afterwards, a pop-up prompting the choice of opting in or out to notifications is offered and the decision the user makes affords the amount they will be engaged and reminded to use the application. The more the user is interacting with the application, the better the revenue for the company.
The question is why do users make the choice to use the app Bumble? Natalia Lusinski addressed this question, where she utilized LendEDU, a comparative statistics application, to assess what socio-technical affordances guide dating app users to choose Bumble over Tinder. The findings revealed that Tinder’s use was associated with hook-ups and Bumble was more closely associated with dating (Lusinski, 2018). This was found to be true in the Vice article written by Sarah Krichel where she interviewed users of both Bumble and Tinder. The overall findings suggested that the perceived socio-technical affordance of Tinder influences the socio-technical affordances of Bumble.The interviewees were found to perceive Tinder to be synonymous with hook-ups whereas Bumble was considered a more serious space better used for dating. Moreover, some revealed they use Bumble because of its overall familiarity, feelings of safety, and they perceived Tinder to be too popular and diverse, making it difficult to come across a narrow spectrum of people that they would like to match with (Krichel, 2017). Therefore, the overall uneasiness and reputation of Tinder increases the socio technical affordance of using Bumble because of its seemingly safer features, and its narrower selection of potential matches.
The question is why do users make the choice to use the app Bumble? Natalia Lusinski addressed this question, where she utilized LendEDU, a comparative statistics application, to assess what socio-technical affordances guide dating app users to choose Bumble over Tinder. The findings revealed that Tinder’s use was associated with hook-ups and Bumble was more closely associated with dating (Lusinski, 2018). This was found to be true in the Vice article written by Sarah Krichel where she interviewed users of both Bumble and Tinder. The overall findings suggested that the perceived socio-technical affordance of Tinder influences the socio-technical affordances of Bumble.The interviewees were found to perceive Tinder to be synonymous with hook-ups whereas Bumble was considered a more serious space better used for dating. Moreover, some revealed they use Bumble because of its overall familiarity, feelings of safety, and they perceived Tinder to be too popular and diverse, making it difficult to come across a narrow spectrum of people that they would like to match with (Krichel, 2017). Therefore, the overall uneasiness and reputation of Tinder increases the socio technical affordance of using Bumble because of its seemingly safer features, and its narrower selection of potential matches.
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